I mean these colors are basically the same right? Needless to say it is important to think about your color when creating a brand because the color will supersede anything you can do as a sports biz professional. Half of why you change your color (over time) is that your uniforms might not specifically match you "official" color. Just think about about it. There are no longer 7 different types of red in the SEC. There are basically 3 - the Maroon, the Garnet (Arkansas, South Carolina, and Miss St), and then the Red (Georgia, Alabama, and Ole Miss). Interesting thought that schools are changing colors to match uniforms. What does that tell you about the power of the apparel companies and the power of the schools? Under Armour, Adidas, and Nike have decided to cut costs and create only a few uniform colors, and it is the schools that are now adapting to what the companies give them to work with. This fascinates me! I love color because it is so essential to everything marketing is. I hope you found this just half as interesting.
It's not just about ordering a uniform in a specific color or saying it is Razorback Red. There is a lot more that goes into it - and it must look the same on every publication that is produced, because in marketing your brand. is. everything.
How this effects you:
You are your brand. Which means just like the color must stay the same and be consistent to convey the brand, we must strive for the same consistency in our life to convey the correct brand. It doesn't help if at work sometimes I use Razorback Red and sometimes I use Carolina Garnet. People will become confused and look at our publications as unreliable and unprofessional. We must remain consistent. Sometimes life is hard and sometimes we don't always put our best foot forward, but we need to STRIVE to always remember that people are watching us and that we are our own brand every second of every day - whether we are at the Oscars or in the grocery store. Think about it.